If you’re looking for a way to make your ads more effective, capture more attention, and get you more clients… this article will show you exactly that.
I vividly remember writing my first ad. I hated every second of it.
You know what the worst part was? I was given a task to write that ad because I had just spent three years in e-commerce analyzing the biggest and most successful companies in the world. But when I tried to use that knowledge to use that knowledge to write an ad for our local business… I had no idea how to do it.
Looking at that blank page I realized I was in over my head. And the longer I sat there, the more stupid I felt.
The Secret Reason Why Most Ads Don’t Perform
So I did some research to find the formula for the best RESULTS.
Some sources told me to use a cute baby animal in my ad. Others said that wasn’t professional.
Some sources told me to repeat my message again and again. Others said repetition annoys people and makes them NOT buy from you.
Some people told me:
“Nooooo, Aris. That’s not how ads work! Your ad should be for brand name recognition. Top-of-mind awareness. It’s all about branding, you know?”
I played it cool and said: “Sure, I understand”.
That was a lie because I didn’t understand at all how those things got us more sales.
And now, years later, I’ll let you in on a little secret: I was lying to them. But they were also lying to me.
Because they had no idea what they were talking about either.
Aris Eclarino
AE Results. Marketing
P.S. If you want me to take a look at your account and what I could do for your business, get in touch with me by clicking here. No worries, it doesn’t cost you anything and I’m not going to annoy you with high pressure sales tactics. If we’re a good fit I’ll tell you and you get to decide how to proceed.
When we spend money on something we measure the result.
Doesn’t matter if we're spending money on equipment, lunch, or vendors - we make sure that we get what we pay for, right?
When I started my own business I tried to do the same with marketing. Instead of results, I got word salad.
‘Well, this ad is for brand name recognition’
‘We’re focused on top-of-mind awareness in our market’
‘This campaign is set up to solidify our branding and brand positioning’
This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question.
“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”
And that just didn’t sit right with me
How I Stopped Throwing Money Away…
...And How You Can Do The Same
I decided to get to the bottom of this and figure out the formula for effective marketing.
The good news? There was a formula and I figured it out.
The bad news? It took years and years of study, puzzling pieces together, testing it, and using trial and error to figure out what actually worked.
If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.
Some might recognize it as ‘Pearson’s Law’.
“What is measured, improves.”
Want to immediately and dramatically increase ad results?
Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.
And then you monitor that action like a hawk.
Now you can measure. Test. Figure out what works and what doesn’t.
One of the first things I do when I start working with a client is implement this simple rule:
“Every ad we run needs to be measurable, no exceptions.”
No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.
There are plenty of ways to do this and it’s doable for every single business, yours included.
If you want to know how we would do this in your business,
get in touch with us today.
Talk soon,
Aris EclarinoAE Results. Marketing
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